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Hardsell has but one purpose: to sell itself, to become a shamelessly raving success. Using Adam Smith’s The Wealth of Nations, Richard Dawkin’s The Selfish Gene, and endless trade books on salesmanship and marketing as source material, Hardsell boldly explores the absolute commodification of everything. The ultimate commodity is the gene. Performer Rick Miller’s genes and cells will be decoded, analyzed, and paraded around the stage, accompanied by a thousand images and seductive sounds that tell the story of one man’s relentless quest for the sell. A multi-media extravaganza, in which the line between product and advertisement is erased. The product exists to sell itself. The product, in this case, is Hardsell. Theatrical irony at its nastiest.
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